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Exposure to Live Projects on Google
What is Digital Marketing
It is the umbrella term used to describe the process of selling goods or services to potential consumers who are searching for such services on the Internet. It includes Mobile phones, Social Media, SEO, Email & Affiliate marketing.
Digital Marketing Trends
  • India has the world’s third largest Internet user base
  • India is 2nd only to USA in Internet User base
  • The Digital India drive is creating increasing adoption to technology
  • Digital Advertising Market grew 27.7% over the previous year in India
  • All major sectors have established a presence in the digital Marketing space and rising spends are likely
Salient Features of Training with us
  • Course to be conducted under the aegis of Google Certified Expert
  • A Comprehensive, Industry relevant &  Job Oriented Program
  • Covers everything from Basics to Advanced Level
  • Re-enforcement of learning through
    • Projects at regular intervals
    • Tests & Assignments after every module
  • Live Project on PPC Advertising on Google
Digital Marketing Professional (DMP)
Course Outline  
Term-1: Digital Marketing

 
  • Introduction to Digital marketing and how it differs and compares to traditional marketing
  • Basics of Running a successful Search Marketing Campaigns
  • Search Engine Optimisation or SEO for organic presence
  • Best practices of running a display advertisement campaign on GDN
  • Effectively running Email campaigns and creating and managing user email lists
  • Reaching consumers on Mobile and measuring results and impact
  • Learn to extract & understand metrics available on Analytics and using them to optimise your marketing campaigns
  • Live Project on PPC Marketing*
Term-2: Advanced Digital Marketing

 
  • Learn about Brand Building, generating leads & targeting specific audiences on Search Network & Social Media.
  • Create Promotions on Social Media and learn to optimise the campaigns
  • Learn to reach target consumers using relevant & interesting content to woo them on Web, Mobile & platforms like YouTube
  • Learn about ways to implement Affiliate Marketing
  • Understand the importance of content for Inbound Marketing and ways to optimise it
  • Learn to generate, nurture and convert qualified leads
  • Introduction to Ecommerce and selling online
  • Implementing SEO for Ecommerce Websites
  • Live Project on Optimising Search & Display Campaigns*
Course Outcome:
  • Generate Leads and Aggregate Audiences
  • Attract Customers & Drive Online Sales
  • Be conversant with Adwords, Facebook/YouTube Marketing & Analytics
  • Learn SEO for Organic Traffic
  • Know how to measure, monitor, analyse & optimise online marketing
Why you should try this course
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Who Can Do This Course

Anyone who wants to get into the Digital Marketing Space
♦ Graduates ♦ Under Graduates ♦ Working Professionals (No Design or Coding skills required)
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Huge Demand

Increasing Digital Advertising spends and quest for digital presence is creating a huge demand for professionals with Digital Marketing skills
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One on one coaching

Trouble understanding a concept? No problem – our tutors would be happy to conduct an exclusive session for you.
Introducing Your Mentor
The program will be conducted under the aegis of Ramesh Ruia who is a Google Certified expert in Digital Marketing with more than 10 years of hands on experience in managing PPC accounts. Learn shortcuts and pro-tips from successful developers. We promise to get you started on your first Live Digital Marketing Campaign in no time. Assessment and evaluation carried out by trained professionals.


Kohinoor Building, 1st Floor, 105 Park Street. Kolkata - 700016
(Xing of Park Street & Loudon Street - Near St. Xavier's COllege)
Ph: (033)2249 2300 | (033)4004 1144 | 0 90070 63660

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